Juul considered launching a “low-cost vape” in Brazil and selling it in neighborhood bars and markets

Pedro Nakamura — Wed, 23 Jul 2025 13:11:43 +0000

U.S. electronic cigarette maker Juul explored launching “low-cost vapes” in Brazil, considering distribution in bars and small neighborhood stores where anti-smoking rules are “generally not enforced”, internal company documents reveal. These records, reviewed by Joio, were obtained from the Truth Tobacco Industry Documents (TTID) archive at the University of California. Brazil was a priority…

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The deep pockets of obesity science

João Peres — Mon, 05 Feb 2018 11:07:33 +0000

“We really thought that it would be possible to reach a good solution,” said Simón Barquera. A few weeks before, we saw his name in connection with the Latin American Scientific Committee of the Choices International Foundation, an organization created by the food industry to avoid warnings on front-of-pack labelling about (high) salt, fat and sugar content. And we were surprised: Simón…

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regulation – O Joio e O Trigo

Juul considered launching a “low-cost vape” in Brazil and selling it in neighborhood bars and markets

The deep pockets of obesity science